Haier Domestic Appliances

Haier appliances deliver on quality, design and the latest technology.

Appliance Manufacturer & Brand Information

Haier are based in Qingdao, China where it was formed in 1984, and are now one of the largest appliance manufacturers in the world. Impressively in such a short life it is now billed as the world's largest white goods manufacturer. It has 240 subsidiary companies and more than 50,000 employees around the world. Haier, which produces everything from fridges and washing machines to TVs and mobiles, was ranked 86th most influential brand in the world by World Brand Lab in 2006, the only Chinese brand to be ranked in the top 100 for three consecutive years. It is also the official home appliances sponsor of the 2008 Beijing Olympic Games.

However, that doesn't mean to say that they are any good, it only means that they sell a lot of stuff and their track record on reliability thus far has been nothing short of abysmal.

Haier have produced primarily dishwashers and some refrigeration for brand names such as Diplomat, CDA, White Westinghouse, Teka, Hygena and many more besides as well as starting to creep into even more mainstream household name brands now.

Now Haier have launched into Europe under their own brand name and, in the UK at least, were being sold exclusively by Comet. Since the demise of Comet it appears that Haier have gone it alone dealing with some trade distributors and the independent trade.

In fairness, since the purchase of Fisher & Paykel and several shake ups, the quality on Haier products does appear to have improved, likely putting them on a par with most other budget brands. We would hope to see this trend continue after the recent purchase of GE.